Search Engine Land (34)

Google making renewed effort to help news publishers drive more subscriptions

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Google chrome warnings, Facebook marketplace & SEO data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google chrome warnings, Facebook marketplace & SEO data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Facebook expands Marketplace categories and content in new push for growth

Businesses will now be able to have their content featured in Marketplace. The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Bridging data and action: How to create killer reports

Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results. The post Bridging data and action: How to create killer reports appeared first on Search Engine Land. Please visit Search Engine ...

What teen fiction can teach you about writing ad copy

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. The post What teen fiction can teach you about writing ad copy appeared first on Search Engine Land. ...

Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram... Please ...

Google emails warnings to webmasters that Chrome will mark http pages with forms as 'not secure'

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure. The post Google emails warnings to webmasters that Chrome will mark http pages with forms as 'not secure' appeared first on Search Engine Land. Please visit Search Engine Land for the ...

SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Nailing down ads for the holiday season

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. The post Nailing down ads for the holiday season appeared first on Search Engine Land. Please visit Search Engine Land for the ...

Pinterest now lets people zoom in on pins, has redesigned visual search icon

Users no longer have to be signed in to Pinterest to use its visual search Chrome extension. The post Pinterest now lets people zoom in on pins, has redesigned visual search icon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which... ...

Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Ads are automatically matched to queries based on advertisers' website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land. Please visit Search ...

Google is testing a new lightweight search app for slow internet networks

Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

SearchCap: Google pollen search, Google reviews bug & Google pays Apple

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google rolling out hands-free calling on Google Home to US and Canada

One day relatively soon, home assistants could be generating large volumes of calls to businesses. The post Google rolling out hands-free calling on Google Home to US and Canada appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google working to fix the ability to leave local reviews on Google Maps

Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. The post Google working to fix the ability to leave local reviews on Google Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

How to get developers to implement SEO recommendations

The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. The post How to get developers to implement SEO recommendations appeared first on Search Engine Land. Please visit ...

Google gives allergy sufferers a heads-up on pollen levels via mobile search

In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts. The post Google gives allergy sufferers a heads-up on pollen levels via mobile search appeared first on Search Engine Land. ...

Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Analyst: Google's default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion. The post Analyst: Google's default search deal worth $3 billion to frenemy Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Bing Ads updates, Google Search Console change & competitive analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, Google Search Console change & competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Labels are coming to Bing Ads & Bing Ads Editor

As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. The post Labels are coming to Bing Ads & Bing Ads Editor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

How to test and perfect nearly everything in PPC

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target... ...

Google Search Console's 7/13/17 update: What really changed?

Columnist Kyle Blanchette notes that after Google's recent update to the Search Analytics report in Search Console, many of Merkle's clients saw a significant increase in the total number of keywords reported per day. The post Google Search Console's 7/13/17 update: What really changed? appeared... ...

How to generate ideas when competitive analysis shows you nothing

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. The post How to generate ideas when competitive analysis shows you nothing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Google Q&A, voice search expands, app-install ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Q&A, voice search expands, app-install ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast , Search Engine Land's SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird ...

AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google adds 30 languages to voice search & makes it possible to use emojis with voice typing

Included among the new languages are Swahili and Amharic, two of the most popular African languages. The post Google adds 30 languages to voice search & makes it possible to use emojis with voice typing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

5 mindset mistakes you may be making when it comes to SEO

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. The post 5 mindset mistakes you may be making when it comes to SEO appeared... ...

6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store's location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land. Please visit ...

Google Questions and Answers for local businesses now available For Android

Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today. The post Google Questions and Answers for local businesses now available For Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Site category exclusions for Google Display Network getting brand safety update

The changes are related to updates first announced in March in response to an advertiser YouTube boycott. The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.