Search Engine Land (20)

2-step methodology for dealing with PPC performance downturns

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search... ...

Coming to terms with fake reviews

In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren't organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake... ...

Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions

Unlike his domesticated brethren," writes Google, "the Turkey in today's Doodle is taking flight…from the Thanksgiving table.' The post Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions appeared first on Search Engine Land. Please visit Search Engine Land ...

SearchCap: Google printed materials, SEO migrations & development servers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google printed materials, SEO migrations & development servers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

A site migration SEO checklist: Don't lose traffic

Planning a site migration? Columnist Pratik Dholakiya's helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don't lose traffic appeared first on Search Engine Land. Please visit Search Engine Land for the ...

How to keep your staging or development site out of the index

You generally wouldn't want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips. The post How to keep your staging or development site out of the index appeared first on Search Engine Land. Please visit ...

Google's new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more. The post Google's new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs appeared first on Search... Please ...

SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Updated: Google home page search box now shows you recent searches by default

Even former Google search executive Matt Cutts calls this new Google search behavior 'super annoying.' This story was updated to say this was a bug and Google is fixing it. The post Updated: Google home page search box now shows you recent searches by default appeared first on Search Engine Land. ...

The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018

Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land's SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and... ...

Google's all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation. The post Google's all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

When SEO isn't your SEO problem

Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. The post When SEO isn't your SEO problem appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google has also released search trends around Black Friday and Cyber Monday-related search queries. The post Google beefs up mobile shopping results for the holidays, adds more product info & buying guides appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google Flights gets a redesign in time for the holiday season

The new design for Google Flight search makes it easier to find cheaper flights, says Google. The post Google Flights gets a redesign in time for the holiday season appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google AdWords Editor updates to support budget type option for video ads & more

A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features. The post Google AdWords Editor updates to support budget type option for video ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

SearchCap: Featured snippets, SEO consistency & user experience

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Featured snippets, SEO consistency & user experience appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Why consistent marketing can pay big results for small industrial manufacturers

Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. The post Why consistent marketing can pay big results for... ...

Webinar: CX in the Age of Social Media

Using social media to deliver great customer service is no longer an option , it's a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020,... ...

Is the featured snippet bubble bursting?

What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land. Please visit Search Engine Land for the ...

Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor

Born in Mazatlán, Mexico, Infante helped popularize mariachi music around the world. The post Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.