Search Engine Land (33)

SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

3 AdWords extensions now eligible for call-only ads

Account-level extensions will be eligible to display automatically with the ad type. The post 3 AdWords extensions now eligible for call-only ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

3 behavioral stats for retailers to supercharge your holiday strategy

Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. The post 3 behavioral stats for retailers to supercharge your holiday strategy appeared first on Search... ...

SEO 101: Which URL versions to add to Google Search Console

Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. The post SEO 101: Which URL versions to add to... ...

How long does it take to deindex low-quality or thin content published by accident?

Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed. The post How long does it take to deindex low-quality or thin content published by accident? [case... ...

Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30

While Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. The post Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30 appeared first on Search Engine Land. Please visit Search Engine ...

Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools , which may be included in the base price or premium-priced... Please ...

Anatomy of a Google search listing

There's no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success. The post Anatomy of a Google search listing appeared first on... ...

3 reasons SEO is the account-based marketer's secret weapon

A lot of B2B brands are discovering the powerful influence of account-based marketing strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they're better together. The post 3 reasons SEO is the account-based marketer's secret weapon appeared first on Search... Please ...

Account-level ad extensions now available in Bing Ads

The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Ahead of the holidays, Google Merchant Center sees substantial upgrades

Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. The post Ahead of the holidays, Google Merchant Center sees substantial upgrades appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

AdWords Editor update supports Shopping Showcase Ads

Create and edit the newest Shopping ad format in Editor. The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google kills test of second description in search ads

The additional line of ad copy is no longer eligible to display. The post Google kills test of second description in search ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Report: Google to debut 'Home Mini' smart speaker for $49 on October 4

The device is Google's answer to the low-cost Amazon Echo Dot. The post Report: Google to debut 'Home Mini' smart speaker for $49 on October 4 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SMX East early bird rates expire Saturday. Register now!

The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here's what's in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics ...

Bing says links are still a very important ranking factor

A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. The post Bing says links are still a very important ranking factor appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

What SEOs need to know about Baidu in 2017

Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine. The post What SEOs need to know about Baidu in 2017 appeared first on Search Engine Land. Please visit Search ...

An integrated approach: From SEO to PPC and beyond

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. The post An integrated approach: From SEO to PPC and beyond appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google iOS app now makes related content suggestions

An expandable carousel at the bottom of the page will show related stories and content pages. The post Google iOS app now makes related content suggestions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google gradually limiting search ads on addiction treatment queries

Another side effect of the opioid epidemic: A marketing environment ripe for abuse. The post Google gradually limiting search ads on addiction treatment queries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Amalia Hernandez Google doodle celebrates the Ballet Folklorico de Mexico founder

Today would have been the dancer and choreographer's 100th birthday. The post Amalia Hernandez Google doodle celebrates the Ballet Folklorico de Mexico founder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google Search lets readers find e-books at their local libraries

The new search feature is currently available on mobile. The post Google Search lets readers find e-books at their local libraries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Google EU offer, SEO mistakes & YouTube ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU offer, SEO mistakes & YouTube ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Keys to Driving Webinar Registration and Attendance

Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your... ...

The YouTube Ads perk you didn't know existed

Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising. The post The YouTube Ads perk you didn't know existed appeared first on... Please ...

5 easy-to-miss SEO mistakes blogs make

Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make. The post 5 easy-to-miss SEO mistakes blogs make appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google proposes a new version of 'rival links' to remedy shopping search antitrust violation

Submission appears similar to its earlier, unsuccessful settlement proposal. The post Google proposes a new version of 'rival links' to remedy shopping search antitrust violation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Samuel Johnson Google doodle honors author behind 'The Dictionary of the English Language'

Johnson spent nine years compiling his dictionary before it was published in 1755. The post Samuel Johnson Google doodle honors author behind 'The Dictionary of the English Language' appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Spark Foundry takes home Bing's 2017 Agency of the Year & Innovator of the Year awards

Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies. The post Spark Foundry takes home Bing's 2017 Agency of the Year & Innovator of the Year awards appeared first on Search Engine Land. Please visit ...

Competitive analysis: Making your auction insights work for you

Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.