Your communications strategy looks great

Share the powerful visual elements you created to make it stand out. Enter PR Daily's 2017 Video & Visual Awards. The last day to enter is Dec. 20.

15 top sources for social media news, tips and advice

Need some digital inspiration? Helpful content awaits at Buffer, Forbes, Copyblogger, Alltop, Hootsuite and more.

A guide to crafting perfect social media posts

How can you make the most of each online channel without pulling your your hair customizing your text, articles and images? This infographic can help.

5 easy steps to grab media coverage

Worried that you must partner with a big PR firm to get media mentions? Here are some ways to run an in-house media relations campaign for a fraction of the price.

5 ways pitching the media is like a first date

Just as certain behaviors can make a dinner or potentially romantic encounter sour, these pitching missteps can put you in a reporter's doghouse.

How communicators can get ready for artificial intelligence

With new tech coming, communicators should gear up for changes to the way they do their jobs, and the communications challenges that will accompany this brave new future.

Influencer marketing lessons from a 6-year-old YouTube star

A little boy is making millions from his weekly YouTube videos reviewing toys and games. What can brand managers and PR pros learn from this enterprising young star?

Was your campaign the best in your industry?

We're looking for top performing campaigns in the beauty, hospitality, technology and finance industries—and more—for Ragan's 2017 PR Daily Awards. The final extended deadline is Dec. 13.

15 superb blogs and websites for PR pros to follow

Keeping on top of industry trends and best practices can be draining, unless you focus your attention on the best information sources. Here's a list of hubs worth your valuable time.

How to digitally boost your personal brand

How you present yourself online can open doors, enhance networking opportunities and help you grab your dream job. Consider these insights to virtually put your best foot forward.

#InspiredToGive campaign from DaVita Clinical Research highlights clinical trials

This campaign encouraged participants and researchers to talk candidly about clinical research.

8 symptoms of a failing health care social media campaign

These common mistakes can undermine all the creativity and energy you put into your online marketing. Identify them, and avoid them.

The 5 most popular stories on PR Daily this week

This week, readers were interested in a guide to becoming a grammar master, how to revamp their Instagram account, why Disney removed its 'Frozen' featurette and more.

Why live, online video should be PR firms' next big land grab

PR pros that missed the boat on social media know that it can take a lot of time and energy to catch up. Get in on the ground floor with live video.

Report: 47 percent of content marketers struggle to measure ROI

As the strategy gains momentum—and budget dollars—in organizations around the world, communicators say they're getting more savvy. However, measurement still confounds them.

5 PR lessons from Disney's smash-hit 'Coco'

The Disney film is tearing it up at the box office, and is the perfect example for communicators looking to engage the 52 million Latinos living in the U.S.

Local newspaper 'headline' goes viral after proofreading error

Local publication Cambridge News made the rounds online after it was published with the design instructions splashed across its front page, instead of the actual headline.

Make your organization a writing powerhouse

Host one of Ragan's most popular writing workshops. Send your team for free!

15 grand finales for your next presentation

Sure, a socko-boffo opening for your talk grabs your audience's attention, but if your final words fail to motivate them to take the desired action, all that sizzle turns to fizzle. Try these tactics.

5 attitudes that say your organization's not ready for all-out social media

Is your social marketing spinning its wheels? The real trouble may be in your attitude or the attitude of your organization to a full social commitment. Here are warning signs.

The most cost-effective way to grow as a communicator in 2018

Don't let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.

5 career tips for budding PR professionals

Looking to get your start in the PR industry? Here are some tips from veterans in the field about how to develop your skills and reach the next level.

3 keys to live video success

Considering adding a weekly video segment to your organization's blog? Before taking a shot in the dark—and missing—consider these content marketing tips.

7 stellar gifts for PR pros

Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.

10 influencer marketing trends to watch in 2018

The budding category of marketing changed a lot in 2017. Here are 10 things everyone who works with influencers should monitor in the new year.

California wildfires spur social media users to share important updates

The blaze just outside Los Angeles has grown in size and dangerousness. Here is how social media channels have been used to communicate important messages during the crisis.

Your PR efforts shouldn't go unnoticed

Did you create an amazing campaign for a client? Did you turn a press event into a must-attend affair? Enter Ragan's 2017 PR Daily Awards. The final extended deadline is Dec. 13.

What's the crisis response if you're off the grid?

Maybe you have your PR disaster plan clear in your mind. What, though, if you're on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.

What to monitor on social media in 2018

With the new year approaching, marketers are forecasting their upcoming efforts and making plans. See this infographic on what changes are coming to social media in 2018.

30 jobs in the PR and marketing world

Get out your digital thumbtacks and start pinning up your holiday wish lists with this week's featured position. Plus, check out our latest roundup of job openings.

Bud Light protects its trademark—and consumer favor—by going medieval

The beer brand's legal team recently sent a cease-and-desist notice to a brewery that infringed on one of its popular catchphrases, but earned positive PR for the way it handled the situation.

How to boost the reach of your press release with SEO tools

Whether announcing a new initiative or responding to a crisis, getting your press release covered means making it visible. Use these SEO tricks to get your message out there.

Patagonia, REI target administration's rollback of land protections

The outdoor retailers have a history of environmental activism. After the Trump administration announced a historic rollback of protections, both responded.

Visual design is everything in the age of online engagement

How have you optimized your website, social channels and campaigns to look as aesthetically pleasing as possible? Share your work with PR Daily's 2017 Video & Visual Awards by Dec. 8.

Try these tactics for coping with horrible editors

Sometimes you're blessed with a seasoned wordsmith who works with surgical precision. Other times, you're saddled with a red-pen-wielding ogre or simply a flailing dolt. Here's help.

Holiday puns every communicator should avoid

Don't wear out the season with grating word play. Here are some tragic missteps to avoid when writing about the holidays this year—heck, any year.

Ultimate grammar cheat sheet

Do the finer points of the English language give you fits? See this guide for some of the trickier turns of phrase and never be at a loss again.

What to know—and share—about the CVS/Aetna deal

The $69 billion marriage of the two mega-corporations would alter the U.S. health care landscape. Here are some key facts for communicators to clear up the confusion.

Brands push back against 'Saturday Night Live' caricatures

Being the target of parody can be humiliating or even damaging for your brand. What is the right way to combat negative stereotypes about you in pop culture?

Why your op-ed will never get published

Have an opinion you want a newspaper or trade magazine to run? Here are surefire ways to ensure your writing never sees the light of day.

YouTube, Instagram increase filtering for user content

The visual platforms are changing their policies and beefing up staff to address misuse of their products and to protect their respective brands.