10 measurement essentials for PR

Execs want ROI for just about every penny. That's easy if 26 cents of materials translates to 73 cents' worth of product. Public relations is less tangible. Tap these metrics to show your value.

11 definitions for lengthy words

Wordsmiths, how many of these sequispedalian terms can you recognize—or spell?

Bring your digital signage out of the shadows

Ensure your signage engages employees by attending this can't-miss virtual summit.

9 ways to be an outstanding panelist

Though you're sharing the stage and speaking time with several other presenters, talking on a panel can be tough. Here's how you can come through with flying colors.

17 calls-to-action that work in health care marketing

These helpful ideas can inspire you.

Why the First Amendment won't protect PR pros online

You might have a legal right to express your thoughts and feelings through your individual social media profiles, but you're not protected from the consequences of your actions.

Academy and Twitter scramble as Weinstein fallout continues

The film organization recently expelled the former studio executive from its ranks, and the social media platform said it was 'not doing enough' to address abuse after many users boycotted.

How to thrive in today's changing communications landscape

Join us at Disneyland to learn the latest social media strategies and tactics from communications experts at Experian, Dell, Ford and more.

Your corporate videos could go viral

Is your work powerful enough to have mass appeal? Share your viral videos, internal communications and safety or news stories with PR Daily's 2017 Video & Visual Awards by Oct. 25.

10 ideas to help writers get it in gear

If you're feeling uninspired, lethargic or fresh out of ideas, try these smart tips to shake off the procrastination blues and start pumping out prose.

8 social media blunders to avoid

Refrain from religious or political hot takes, control the urge to post irrelevant viral videos, don't talk trash about customers, and please—please—do not try to capitalize on tragedy.

Get ready now: 3 crisis PR tips

Are you prepared for a PR calamity? Here are tested ways to make sure you stay ahead of any firestorm.

The buzzwords that refuse to die

'Zeitgeisty'? 'Thought straps'? Just when we thought we'd put a stake through the heart of corporate clichés, a new gaggle of brain-eating monsters staggers forth in time for Halloween.

The 5 most popular stories on PR Daily this week

This week, readers were interested in how their appearance affects first impressions, inspiring quotations about writing, social media fundamentals for marketers and more.

Swedish train operator names new line 'Trainy McTrainface'

The moniker came from a poll of Swedish citizens and nabbed 49 percent of the votes. It's not the first time the organization has embraced jokes, however.

5 guerrilla marketing lessons from 'IT' campaign

With red balloons and stencils, promoters of Stephen King's horror film gave fans a fright that they eagerly shared on social media. Here's how to replicate that success.

How publishing free content drives sales

When blogs, podcasts and other material are plastered with ads, audiences lose interest. Free content can create customer loyalty and excitement. Here's how.

Did your organization's videos become viral hits?

Every organization uses video. How do yours stand above the rest? Enter PR Daily's 2017 Video & Visual Awards by Oct. 25.

5 presentation techniques to help you wow the room

Good delivery habits will grab and hold your audience's attention. Bad ones will distract them and could even undermine your credibility. Here's what you should—and shouldn't—do.

Las Vegas shootings a stark reminder to prepare for the worst

As the nation reeled and rumors mixed with facts, hospitals and their communications teams sprang into action. Here are takeaways for planning for unthinkable events.

5 ways to make a splash in broadcast interviews

It can be nervewracking to deliver an interesting and relaxed conversation while staring into a camera lens, but these insights can help you project your brand and amplify your message.

3 PR lessons from scouting groups' war of words

The Boy Scouts will start accepting girls as members, the group has decided, much to the chagrin of the Girl Scouts. The subsequent biting rhetoric offers takeaways for communicators.

How to overcome 4 major PR obstacles

Landing pitches, attracting consumers' attention, balancing responsibilities and handling crises are among the challenges that industry pros face. Consider these insights.

'Open communication' is a top perk for millennials

Free food, arcade games and pingpong tables are neat, but younger workers crave more substantive benefits. That's easier said than done.

The PR Daily Awards got a makeover for 2017

PR is an ever-changing industry, and our program aim to reflect that. Ragan's 2017 PR Daily Awards features 13 new categories—in addition to all the old favorites. Save $50 when you enter by Friday, Oct. 13.

3 quick tips for tighter writing

Extraneous words are like bit of gravel in pudding. Here's how to pick them out and get to the good stuff.

7 marketing lessons from 'Blade Runner 2049'

The sequel to 1982's popular science-fiction film was highly anticipated, but its box-office performance has been lackluster. Here's how you can avoid similar promotional pitfalls.

30 jobs in the PR and marketing world

Help ensure that consumers never have to eat at another subpar restaurant with this week's featured position. Plus, check out our roundup of career opportunities.

4 lessons from Zuckerberg's cringeworthy livestream

Facebook's CEO took viewers on a virtual tour of hurricane-stricken Puerto Rico, eliciting searing criticism for its tone-deaf content. Here's how you can avoid similar gaffes.

Mensa offers to hold Trump-Tillerson IQ showdown

The nonprofit organization of high-IQ holders jumped at the chance to grab headlines after the president joked that his test results would be higher than the secretary of state's.

13 quotations that describe the writer's craft

See whether you relate to these wordsmiths' observations about creating and publishing their works.

3 lessons from Donna Karan's gaffe and tepid apology

Backlash was swift after the fashion icon—when asked about sexual harassment generally and Harvey Weinstein specifically—said women might be 'asking for it.' Her mea culpa didn't help.

The secret to powerful videos? Create an emotional connection

Drop the corporate jargon, get personal and get creative. It worked for these organizations.

Pitch rejected? Try these 3 alternative approaches

Your client craves media coverage, but no outlets will bite at your initial offering. Explore other options for repositioning the story or offering specialized expertise.

Well-known retailers reveal their favorite online platforms

Every organization has its own approach to posting on social media. For a few successful brands, however, there is one key to online engagement: Pick one platform. Here's more.

How PR pros can cozy up to consumers

The better you know the people who like your organization and purchase your products and services, the better you can boost their loyalty and increase your ROI. Consider these insights.

Why some breast cancer 'awareness' campaigns are getting flak

Marketers are reevaluating their efforts amid backlash over reports some organizations selling 'pink ribbon' merchandise have skimped on relaying the proceeds to research and treatment.

7 impressions PR pros create through your appearance

The axiom 'dress to impress' is never more relevant than in communications, where the perceptions audiences have can make or break your image.

Carl's Jr. courting consumers with Twitter spree

The fast-food chain is tweeting ideas to the e-commerce giant every hour. The move has garnered headlines, but the platform's users are skeptical.

Does your organization represent the future of intranet innovation?

How are you creating a digital workspace that's personal, functional and fast? Enter Ragan's 2017 Intranet Awards. The final extended deadline is Wednesday, Oct. 11.

10 essential social media guidelines

To find success on your digital platforms, obey the laws of listening, quality, patience, influence, value, acknowledgement, and reciprocity. Also, keep your cool in the face of negativity.

4 steps to reduce a hospital social media crisis

Is your social media policy easy to understand?

3 ways to master the PR balancing act

See how experts at the PR Daily World Conference find success, and save $200 through Oct. 20.

7 ways PR pros can manage client expectations

Setting and maintaining reasonable goals is a necessity for public relations agencies to grow and decrease turnover. These tips can help.

Dove apologizes after consumers slam ad for being racist

The company said it 'missed the mark' and took down the post which many said was insensitive. Others, however, said they couldn't find offense with the marketing spot.

Amid harassment scandal, Harvey Weinstein sends mixed messages

The film producer is taking a leave of absence after The New York Times published an article detailing decades of sexual harassment. Despite his public apology, he plans to sue the paper.

10 ways PR and marketing pros can use Pinterest

The visual platform can increase traffic and revenue for a plethora of organizations, even if you don't sell a product or service that's visually enticing.

3 marketing lessons from McDonald's failed 'Rick and Morty' promotion

The fast-food chain brought back its beloved Szechuan Sauce, but locations' inventory proved way too small for demand. Here's what you can learn from the public backlash.

Livestreaming tips and trends

Video—especially in real time—is the prevailing content craze. Here's practical guidance on how to succeed using this popular medium.