Brand Republic (53)

EE takes customers to EE class in ad for free Apple Music

EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months.

BuzzFeed's Tasty launches smart cooker and app

BuzzFeed's foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop.

On board Bombay Sapphire's multi-sensory virtual train journey

'The Grand Journey' guided customers through a 60-minute live experience that fully immersed them into the drinks' brand story.

How AI could save the CMO's role, plus more learnings for brands

The chief marketing officer role is too big, too undefined and too wide-ranging, brands were warned by IBM's tech evangelist.

Brexit bonanza for Diageo as weak pound leads to surge in profits and revenue

Diageo grew profits by 25% to £3.6bn in the financial year July 2016 - June 2017, as the collapse in the value of sterling increased the value of overseas sales.

Campaign TV: San Miguel gathers 'life rich' individuals to inspire guests

The San Miguel Experience saw the beer brand using "life rich" individuals and experiences to entertain and inspire guests.

London 2012: six of the best campaigns five years on

With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five years ago today, the UK capital played host to the so-called "greatest show on Earth", the London 2012 opening ceremony.

Campaign TV: five years on from London's Olympic marketing rush

Five years on from London 2012, we take a look back at the brands that were involved in the biggest sporting event the capital has ever seen.

Sky profit falls 6% as Premier League costs bite

Sky's profits for the year to the end of June dropped 6% year on year after a fall in UK advertising revenue, while the cost of screening live Premier League football took its toll on UK operations.

MediaCom snatches $400m global Richemont business from Publicis

Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m global media planning and buying account, ending its relationship with Publicis Media.

Picks of the week: British Airways' funny safety video and Regent Street's summer pop-up

Gurjit Degun selects the week's best advertising and marketing: a British Airways safety video that raises the game and a fun summer pop-up on Regent Street.

O2 calls on mobile networks to work together to improve perceptions of industry

O2's chief executive Mark Evans has called on his competitors to offer the "same kind of mechanisms" as O2 Refresh, which aims to increase the transparency of phone contracts by separating the cost of the device and service.

Facebook profits rise 70% as it hits 2bn monthly users

Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn , as its profits climbed 71%, but the platform warned the rise of video on the platform could slow growth.

Turkey of the Week: Harry's "Meet shaving's other guys" by Brothers and Sisters

Jeremy Lee is baffled by Harry's poster ads.

Creatives pay tribute to MS Paint, the death of which was greatly exaggerated

After reports suggested that Microsoft was preparing to kill off its beloved low-tech art application Paint, Campaign asked advertising creatives to pay tribute to the program using nothing but the tools it contained.

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Internet adspend accounts for half of spend for first time

Internet advertising accounted for half of the UK's adspend for the first time in the first three months of 2017, according to the Advertising Association and Warc's expenditure report.

Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions.

IAB waives event fees for agency members

The Internet Advertising Bureau UK is making its events free to attend for all agency members, a change designed to forge closer relationships with agencies and attract more members.

McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food chain's strong financial results.

'This girl can' goes international with campaign for Australian women

Australia is adopting Sport England's "This girl can" campaign to inspire more women down under to get active.

Movers and shakers: Argos, Vodafone, TBWA\London

Argos and Vodafone lost marketers this week, TBWA\London hired a new top team and Hearst Magazines' James Wildman made his most significant hire, while advertising agencies made creative hires galore.

Google, YouTube and Facebook top YouGov's global brand health ranking

Google is the world's healthiest brand, according to YouGov's inaugural Global Brand Health Rankings, a top 10 list dominated by technology companies.

Flash and burn: web browser plug-in to disappear by 2020

Adobe has said it will kill off Flash Player by the end of 2020, declaring the product "end-of-life".

UK to follow France in banning petrol and diesel cars

Environment secretary Michael Gove will today announce plans to phase out the sale of new petrol and diesel cars in the UK by 2040.

ITV ad revenue decline eases slightly in second quarter

ITV's TV ad revenue declined by 7% year on year between March and June 2017, although that was a slight improvement on the 9% decline reported in the first three months.

Vegan ad criticising 'inhumane' dairy practices escapes ban

The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth.

Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

'Increased client caution' impacts IPG's results for first half of 2017

Interpublic Group's net income for the first half of the year is down 28% year on year due to increased caution in client spending.

Love Island: how brands made the most of the summer's smash hit

Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them.

Love Island attracts record breaking audience for ITV2

ITV2 secured its highest ever audience last night, as 2.9 million viewers tuned into Love Island.

Guardian bolsters digital and cuts losses by third

Guardian Media Group has boosted its annual group revenues by 2% and digital revenues by 15%, while cutting its operating loss by more than a third, after attracting 400,000 paying readers and strong international growth.

Cannes Lions revenues up seven per cent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of £62.9m for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

Grey London and Volvo triumph in Channel 4's £1m diversity competition

Grey London and Volvo UK have won Channel 4's inaugural Diversity in Advertising Award and £1m in free airtime for a campaign focused on non-visible disability.

'Shrinkflation' affected more than 2,500 grocery products over last five years

Data from the Office for National Statistics has shown that 2,529 products were reduced in size over the last five years - without a corresponding price cut.

Anomaly recruits creative duo 'Benrik' after Electrolux win

Anomaly has bolstered its creative department with the hiring of a Franco-Swedish duo jointly known as "Benrik" and individually as Ben Carey and Henrik Delehag.

EU antitrust fine reduces Google's profits by 28%

Google's parent company Alphabet revenues surged by 21% to $26bn in the second quarter of 2017 but the European Union's record breaking €2.4bn fine cut profits by 28%.

Cadbury re-resurrects Tiffin bar after fan-driven social campaign

Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar last year.

Review recap: Home Office launches knife crime contest

The Home Office is looking for an agency to work on knife crime, while Volkswagen and Yo! both started the hunt for new agency partners this week.

Peter Souter to remain as chairman of TBWA\London

Peter Souter, the chairman of TBWA\London, is remaining in the role despite the impending arrival of a new management team.

Lyle's Golden Syrup and Dr Oetker to sponsor The Great British Bake Off

Lyle's Golden Syrup and Dr Oetker have each signed on to sponsor Channel 4's first series of The Great British Bake Off this autumn in a deal that totals seven-figures.

Peter Souter steps down as chairman of TBWA\London

Peter Souter, the chairman of TBWA\London, has stepped down from that role.

How King Games keeps you crushing candy for years

Candy Crush may be an easy game to pick up, but the data and testing used to constantly perfect the game is anything but.

Lyle's Golden Syrup and Dr Oetker to sponsor The Great British Bake Off

Lyle's Golden Syrup and Dr Oetker have signed a seven-figure deal to sponsor Channel 4's first series of The Great British Bake Off this autumn.

Asda considering taking over B&M

Asda is considering taking over discount store chain B&M, a move that could cost more than £4bn, The Guardian reported.

Havas Media wins Michelin account off MEC

French tyre company Michelin has awarded its estimated $100m global media account to Havas Media.

Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers the ability to edit headlines and meta descriptions for their verified links.

Chartered Institute of Marketing ups focus on strategic marketing in new platform

Marketers need to speak up about the value they contribute to organisations, the chief executive of CIM has warned, after the professional body unveiled a new strategy.

Microsoft UK confirms sales and marketing job cuts

Microsoft UK has notified some of its employees that their jobs are under consideration or that their positions may be eliminated, confirmed a spokeswoman.

Men are 'more responsive' to online ads

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.