Adotas (6)

How CPG Brands Can Harness Personalization to Engage Consumers

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies . They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and print (where you had

Videology Saves Advertisers Billions, Blocking Beaucoup Bots; Braavo Capital Closes $70M to Fuel Mobile App Growth; More…

Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about ...

Chrome Announces Unified Autoplay-What does it really mean for your ad?

Autoplay will only be allowed when the media itself doesn't include sound, or when the user has indicated an interest in the media. The following was posted on the Chromium blog on September 14. Users watch and listen to a lot of media, and autoplay can make it faster and easier to consume on the

Videology Saves Advertisers Billions, Blocking Beaucoup Bots; Braavo Capital Closes $70M to Fuel Mobile App Growth; OneSpot Appoints David Brown CSO; Hitwise: Top Searched Back to School Products

Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about ...

Videology Saves Advertisers Billions, Blocking Beaucoup Bots; Braavo Capital Closes $70M to Fuel Mobile App Growth: OneSpot Appoints David Brown CSO; Hitwise: Top Searched Back to School Products

Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about ...

More Data, More Problems: Trust, Transparency & Targeting in 2017: Bazaarvoice + AdAge Report

A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers. Bazaarvoice, Inc., a provider of consumer-generated content , advertising, and personalization solutions, announced the results of More Data, More ...