Adotas (9)

Consumers Are Spending 19% More Time Watching Video Ads

New report from Extreme Reach shows dramatic improvement in viewability, completion and time spent metrics for video ads. Extreme Reach, a cloud technology platform for TV and Video ad workflow and Talent and Rights management, today unveiled its Q2 2017 Benchmark Report. The quarterly numbers ...

Facebook-the next big search engine?

Adotas talks with Tom Lynch, VP of Agency Development, at Location3, about Facebook's becoming the next big search engine and local marketing platform for franchise systems and multi-location businesses. Q: With Facebook spending more efforts and money in implementing its search function, how do you ...

Neuranet Launches Flexitive 2.0 to Help Media Companies Adapt to New IAB Standard Ad Unit Portfolio

The cloud-based responsive design software company announces platform upgrade to help media companies drive growth and adapt quickly following the release of the new global IAB digital advertising guidelines. Neuranet, the technology company behind responsive design software Flexitive, today ...

IAB New Standard Ad Unit Portfolio

Executive Summary: This document, providing the guidelines for the IAB New Standard Ad Unit Portfolio, has been developed by the IAB Tech Lab Flex Ads Committee after review of all feedback received on the draft for public comment document published in September 2016. For the full report click here ...

Why Are Ad Agencies So Hard Hit By Recent Changes in the Media Industry?

An Adotas Q&M with Paul Vincent, CEO and founder of Neuranet, explores the pressures on and changing roles of ad agencies in the increasingly complex digital world. Q: What changes have occurred within the media industry that are affecting ad agencies? And why are ad agencies being hit so hard by ...

Viamedia Invests Heavily in Advanced Ad Solutions for Delivering Smarter Local TV Campaigns

Viamedia debuts placeLOCAL to Serve its MVPD Clients and SpotHop to Serve Google Fiber Local Advertisers, Both More Powerful Tools for Local Account Sellers. Viamedia, an independent cable TV ad management company, launched placeLOCAL and SpotHop , new tools, to be implemented by Viamedia sales ...

Podcastone Launches New Mobile App with Enhanced Social And Interactive Features, Including Immersive Video Content

MANDT VR and PodcastOne Are Producing Premium 360-Degree and VR Content to Enhance Audience Experience; More Than 1000 Videos Are Already Available, Representing the World's Largest Collection of Serialized VR Content. PodcastOne, the nation's largest advertiser-supported podcast network, with more ...

Six Tweaks Your Interface Might Need

Alexandre Serrurier, Product Owner at Smart AdServer, offers his insights into how to create a user experience that attracts and engages users. Is your website's user experience painless? Let's face it: Any website that leaves a user confused or frustrated is bad for business. First impressions are ...

People-Based Advertising: The SRAX Guide

The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels, announced the release of a new guide: ...