Adotas (3)

High Volume with Safety & Profit Vs Whitelisting

Dan Larden, Global Strategic Partnerships Director, Infectious Media , an international programmatic agency, shares his insights on Whiltelisting. With all the recent talk around ad fraud and viewability, it's no surprise that whitelisting has started to enter into many conversations around brand ...

Q3 2017 U.S. TV & Video Market At-A-Glance from Videology

Videology released their Q3 2017 U.S. TV & Video Market At-A-Glance report. Advanced Linear TV and Connected TV offer advertisers a wealth of opportunities for increased targeting and more accurate measurement,' said Mark McKee, EVP, Marketing & Sales, North America, Videology . It's no ...

4 Ways to Boost Your Campaigns With Blockchain

Blockchain. If you haven't heard about it yet, you will. It's the ingenious technology underlying the success of bitcoin and other cryptocurrencies. Not only that, but it's now poised to be a game changer for industries across the spectrum. Internet advertising stands to gain massively from ...