Adotas (8)

Factual and Adform Partner to Expand Location Data Access Across Europe

Factual has announced a new partnership with Adform, a European-based, full stack advertising technology platform, to give advertisers increased, direct access to high-quality global location data across Europe. This new partnership expands Factual's presence and capabilities across Europe and ...

iQ Media and Lotame Introduce Real-Time TV Measurement and Attribution Solution

New Partnership Maps TV Investments to Business Outcomes by Connecting Smart TV Viewership, Behavioral Data and Brand Mentions. iQ Media, a pioneer of real-time TV intelligence for brands, announced a new partnership with Lotame,an independent data management platform and most trusted data exchange. ...

Is Transparency the Answer to Achieving Accountable and Effective Marketing? The Answer May Surprise You

Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble's products, I don't ask them for transparency into their supply chain. In fact, I buy their products knowing that ...

Sizmek Adds Digital Audio Channel to Ad Server

Sizmek, a people-based creative optimization and data activation platform today announced the availability of digital audio on Sizmek's end-to-end workflow management platform, as well as the addition of digital audio capabilities to Sizmek's mobile DSP, StrikeAd. Integration with several partners, ...

Portrait of an Ad Blocker

According to Kantar Media, connected adults who use ad blockers tend to skew male and are right smack in the young Millennial age group: Males are 28% more likely to have downloaded an ad-blocking app. Adults aged 18-24 are 109% more likely than average to use an ad blocker. Those who use an ad ...

Innovid Launches Real-time Creative Targeting System for Digital TV Based on Offline CPG Purchase Data from Nielsen Catalina Solutions

Innovid, a video marketing platform for advertisers to create, deliver and measure video experiences on any device, today launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top ads based on purchase-based CPG audience segments from Nielsen ...

Samba TV Raises $30 Million in Growth Capital

Samba TV, a data and analytics company offering a TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove Venture Partners and followed by Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC. ...

ironSource Expands Availability of In-House Interactive Ads

Mobile monetization and marketing company ironSource announced the expansion of availability for their interactive ad suite. It will now be available to the wider market,-previously it was only available to premium partners. Why this matters to you: In campaigns with leading mobile publishers the ...